Susan D. Whiting was named General Manager, National Services and Emerging Markets for Nielsen Media Research in February 1997. She is responsible for sales and marketing for cable network and cable system customers. Whiting also is responsible for redesigning and implementing the company’s extensive product development process. She also manages Nielsen Media Research’s Emerging Markets Group, which includes Monitor-Plus (a commercial intelligence service); New Millennium (an agency-buying and planning system); Nielsen Advertiser Services and Custom Research Services. Prior to assuming her current position, Whiting was Senior Vice President, Director of Marketing for Nielsen Homevideo Index. (Presentation Abstract)