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Gary Getz

 Gary Getz is Managing Principal, Business and Market Development at Integral, Inc. He leads Integral’s efforts in the areas of market and customer strategy. In over 20 years as a market strategist and consultant, Mr. Getz has worked with clients on resolving their most significant business strategy, corporate growth, and customer and channel management issues. In his work, Mr. Getz has collaborated with organizations to re-conceive definitions of their businesses; develop and launch new business ventures and set strategies to redefine the bases of competition in their industries. Mr. Getz’s forthcoming book Customer Equity (with Professors Robert Blattberg and Jacquelyn Thomas) focuses on how companies can maximize the value of their customer relationships in the emerging hybrid world of e-commerce and land based commerce.

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