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Product Differentiation Bootcamp
October 30 - November 1, 2000 - Chicago

Online registration now available: Register Now

Does your product offer unique customer value?

Will it fly in the marketplace"

Are you crazy -- or not crazy enough?

What would give your product the extra edge that it needs to win?

Come to the Product Reality Check Reception

At the reception on October 31st, you will have the opportunity to meet with Robert McMath and others talk about specifically about your product concepts. This opportunity alone could save you from a costly product marketing mistake.

 

Additional Information Resources

Differentiation in the e-World
Click above to download a copy of conference chairman Peter Marks' white paper, as mentioned in CAE magazine.

Or, read the 2-part summarized version from Product Development Best Practices Report:

Differentiation in the e-World - Summary Article - Part 1
 Differentiation in the e-World - Summary Article - Part 2

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