Blogging for Product Developers: Valuable Tool or Passing Fad?
What
exactly is blogging and why is it important to product
development?
How are
successful early adopters using blogs?
We all know
that blogs are hot, but how useful are they in business and
more
specifically in product development?
These are some
of the questions that Bill Ives asked 70 well-known bloggers
at organizations including IBM, Microsoft, Yahoo!, MIT,
Harvard, and SAP as
part of research for his new book,
Business Blogs: A
Practical Guide.
This exclusive
audio-session summarizes the insights gained from his
interviews and provides specific
examples of using blogs for product development and
knowledge
management as well as for internal communication, project
management, and
collaboration.
By
participating you will learn:
-
about the business
opportunities and applications that blogs and RSS
offer
-
how blogs and RSS are
important to product
development
-
about
different types of blogs
-
how to track blogs and
forums for user feedback
-
how to track blogs and
forums to catch misrepresentation and
inaccuracies about your product
-
how to use blogs to
communicate the value of your product and gain
external feedback
-
how to use blogs as
project management and low
cost collaboration
tools.
Don’t
miss this unique opportunity to bring your own experiences
(and questions) into the discussion and receive expert
feedback. The session will be a 90-minute
presentation with
frequent opportunities for questions and
answers.
Invite your whole team to join you - the fee is the same
as long as it's on one phone line, just put it on
speakerphone!
This
session is an excellent opportunity for
everyone on your product development team to listen
together. (For team members in
different locations, it is well worth adding line(s).)
About the Session Leader
Bill Ives
Co-author
Business Blogs: A
Practical Guide
Bill Ives, Ph.D., is an
independent consultant and writer who has worked
with Fortune 100 companies in knowledge management,
portals, and learning
for over 20 years. He has published extensively on these
topics and just completed,
Business Blogs: A Practical Guide with Amanda
Watlington. Bill was the Knowledge
Management Practice Lead for Accenture from 2000 to 2004
and served in leadership roles at other consulting
firms prior to 1996. Before
consulting, Dr. Ives was a Research Associate at Harvard
University exploring the
effects of media on cognition. He can be reached at his web
log:
http://billives.typepad.com/portals_and_km/
|
Softcopy
of presentation slides emailed to your office prior to
session