Talk to Your CFO—
How to Justify New Product Investments

Live Audio Session featuring John Farnbach [BIO] Principal and Co-founder Silver Streak Partners LLC

You understand technology, but what about finance?

Your CFO is right: new products are financial investments, and poor returns mean a poor future. As your job responsibilities grow, you become more broadly involved in business issues and need to communicate effectively with business and finance executives. But without understanding the financial principles of investments, this is often an uphill battle.

Find out how to change this dynamic. Learn the principles, formulas, metrics, and tools that a financial executive uses to evaluate business investments at our practical and important new audiosession “Talk to Your CFO: How to Justify New Product Investments,” led by finance and R&D expert John Farnbach.

Using examples from product development, John will share:

• Essential financial models for investment analysis

• Basic concepts such as Discounted Cash Flow and Cost of Capital

• A comparison of common new product metrics

• Spreadsheet functions to calculate investment metrics

• Ways to structure the project portfolio for higher financial return

This 90-minute session (including 30 minutes Q&A) provides an excellent opportunity for CTOs, product development executives, product managers, and project leaders to learn to understand the financial executives’ point of view so they can build stronger business cases for new product investments. It is also valuable for CFOs to attend – to hear how other CFOs assess R&D investments as well as to align with your team.

Invite your whole team to join you - the fee is the same as long as you are on one line, just put it on speakerphone!

John Farnbach
Principal and Co-founder
Silver Streak Partners LLC

As a speaker and seminar leader, John Farnbach has received praise for his pragmatic and clear presentation of complex subjects. He taught finance in the Engineering Management Program at the University of Colorado and is currently Principal and Co-founder of Silver Streak Partners, where he helps clients improve business results from product development.

His consulting and speaking are based on 35 years' experience managing product development and business units in a variety of large and small companies, including Hewlett-Packard, Analog Devices, and Comlinear Corporation. Positions on his resume include General Manager, VP of R&D, VP of Marketing and Sales, and Product Line Manager.