The Clorox Model of Innovation Partnering

In a networked world, no single company has a corner on technology and innovation. Too much is happening in too many disparate areas for an isolated company to have a lock on tomorrow’s innovation.

Facing the competitive reality of its smaller scale, lower R&D spend and smaller patent portfolio, Clorox has chosen to meet the challenge by partnering to collaboratively develop and commercialize externally-sourced technologies essential to its innovation-driven product strategy.

So how does Clorox approach technology partnerships? What structures, processes and tools does it use to manage these relationships?

In an exclusive 90-minute audiosession (60 minute presentation with roughly 30 minutes Q&A woven throughout), David Lowrance will share The Clorox Model of Partnering for Innovation. Specifically he will discuss four major aspects:

1. Clorox and the competitive forces that have shaped its technology partnering strategy.

2. Clorox’s Technology Brokerage organization - how this group orchestrates technology partnerships and enables the effective use of externally developed technologies.

3. Processes and tools used by the Technology Brokerage group to create sustainable partnerships that deliver technology and adapt to industry changes and competitive threats.

4. Protecting the partnered technologies used in its innovations and products from competitive encroachment.

Overall this session provides an excellent opportunity to listen with others from your organization and you will have the chance to ask questions about your unique challenges.

Invite your whole team to join you - the fee is the same as long as it's on one phone line, just put it on speakerphone!

David Lowrance
Group Manager, Technology Brokerage
The Clorox Company

David Lowrance is Group Manager for Sourcing and Partnering in Clorox's Technology Brokerage group. He has over ten years of experience including technology-driven collaborative business development, managing alliances, and technology licensing. Based in Pleasanton, California; his unit's responsibilities involve external technology sourcing and licensing; technology alliance management, collaborative external product and technology development; and building technology partnership capabilities.

David joined Clorox in 2004 after spending eleven years with PFG, Inc., a privately-held U.S. supplier of materials for medical, consumer, and industrial applications. After graduating from North Carolina State University with a Bachelor of Science degree, David joined PFG as an R&D chemist and then progressively moved into marketing, alliance management, and business development assignments. David holds an M.B.A. from the Kenan-Flagler School of Business at the University of North Carolina at Chapel Hill.